Roots Studio was a weekly event held at the Strongroom Studios in East London from 2000-2003, hosting a
roots & culture night where many of London based artists passed through. After the bar was closed in 2003 we
attempted to keep the event running but eventually had to succumb to venue problems and after holding one
off events in other venues such as Cargo in Shoreditch & the Concorde in Brighton, a change was made to
promote artists rather than promote events. This was not a conscious decision as the continuing struggle
carried on after London lost many iconic venues for the roots reggae fraternity as well as the music industry in
general – Brixton Rec, Imperial Gardens, Turnmills, The Astoria, The End, The Wag - as well as many others fell
along the way due to gentrification, flat building and complete loss of cultural venues. London fast became a
musical club wasteland.
So things had to change – and we went onto promote artists, DJ’s & Sound systems - past & present artists we
worked alongside include - Afrikan Simba, Channel One, Lexxy, Stamina Li, Ras Muffet, Sandeeno, Rick Wayne,
Mighty Tabot Sound System and related singers - Sister Eherta, Finote & others. Travelling extensively within
Europe meant many working relationships & friendships were forged - more notably in France & Belgium with
Jah Militant, Salomon Heritage, Blackboard Jungle, Chalice Sound System, Roots Meditation, I-Skankers, Dub
Livity, Musical Riot, Get Up Association and way too many others to mention here. Having worked with in
different areas within the music industry over many years as a financial advisor, tour accountant, event & bar
manager this has enabled us to understand what the artists & bands wish to achieve in regards to their chosen
career as well as avoid the many pitfalls that many artists would wish to avoid - In all we do - we remember
that we work for - The Artist.
All the artists we currently work with are now re-branded under - R.O.A.R. Artists aka Real Original Authentic
Roots Artists - as we will be representing Roots Reggae but also other artists from various musical genres as
artists from their Roots....... Our approach is team-oriented, working with others to achieve great results.
We strive to work alongside emerging as well as established talents to bring the music to the people; we
believe also that roots music is the foundation of many music genres. Our accumulated knowledge,
relationships and contacts across the industry allow us to launch, sustain and enhance an Artist’s career - there
will be live events along the way that you will of course be invited to...... please see the artist roster below and
feel free to contact us for more information......Give Thanks.